Roscosmos sets tariffs for space advertising on rockets and satellites

© изображение сгенерировано ИИ

The Russian government has established a methodology for calculating the cost of advertising on state-owned space infrastructure managed by the state corporation Roscosmos. The corresponding decree, signed by Prime Minister Mikhail Mishustin, not only defines the pricing formula but also sets payment deadlines for federal budget contributions.

The document regulates the use of federal space objects (launch vehicles, booster stages, and other components) that are not assigned to enterprises under operational management. The key innovation is a clear algorithm for calculating fees for placing advertisements on the external surfaces of such equipment when contracts are concluded without tenders.

According to the approved rules, the final cost will be calculated based on a base calculation unit set by Roscosmos, proportional to the share of the rented area on the object’s surface and the duration of use. The formula takes into account the time from the actual application of the image until the launch date of the space object or the official cancellation of the launch.

Special attention is given to social advertising. Legislators have provided a preferential regime: the cost of the base unit is waived for federal and municipal authorities, their subordinate institutions (budgetary, state-owned, autonomous), unitary enterprises, and state corporations. This exemption applies to cases where materials are placed for educational, scientific purposes, or to promote space activities. For all other commercial clients, the cost will be determined by Roscosmos on market principles.

The payment procedure to the budget is also strictly regulated. The decree stipulates that funds must be transferred to the federal treasury monthly, with the final payment date being the 28th of the month following the launch of the carrier with the placed advertisement or the decision to cancel the launch.

The entry into force of the decree opens up opportunities for the legal commercial use of spacecraft and rockets as advertising carriers. Previously, such use was either impossible or required individual interdepartmental approvals.