Despite increased implementation challenges, energy drink sales in Russia have grown by 10%.

10:33; 19 November 2025 year

Sales of energy drinks in Russia increased by 10% in terms of volume and by 22% in monetary terms from September to October 2025, according to data from Evotor (a developer of cash register software), as reported by "Kommersant". In the segment of non-alcoholic beverages, energy drinks remained one of the fastest-growing categories. From January to July, sales growth in terms of volume and money was 7% and 20%, respectively. It is worth noting that in March of this year, Russia introduced a ban on the sale of energy drinks to minors. These restrictions led to a reduction in sales channels: it is now impossible to sell products through vending machines or online platforms. Despite this, the positive trend of increasing sales of energy drinks continues.

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