Tirzet Injectable Formulation Wins Professional Award

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The auto-injector for the drug "Tirzetta" has been named the winner of the Fashion People Awards Teens 2026 in the category "Best Technological Solution".

Awards of this kind may seem unusual for the pharmaceutical industry, but modern medical technologies are increasingly stepping beyond professional circles and drawing attention from the general public.

The device, developed by Promomed (a Russian pharmaceutical company), was recognized for its innovative approach to injection therapy, as reported by lenta.ru. The auto-injector is a disposable device that contains the medication in a pre-measured dose. Users do not need to prepare the drug or perform any additional steps; simply place the device on the skin and wait for the procedure to complete.

According to the company, one of the main goals in developing the device was to reduce the psychological barrier associated with injections. For many patients, regular injections can be a source of anxiety and stress, which often affects adherence to medical advice. The auto-injector makes the process as simple and comfortable as possible.

Its use is particularly important in obesity treatment and weight management. These therapies require long-term and systematic administration of medications, so ease of use can directly impact patient compliance.

Another significant event for Promomed was the signing of an agreement with the Foundation for the Development of Industry at the St. Pyotrsburg International Economic Forum 2026. The collaboration aims to develop the production of specialized drugs in small batches through a full cycle—from creating pharmaceutical substances to producing finished drug forms. Experts believe that such projects reflect the growing interest of the industry in high-tech solutions at all stages of drug development and application.