Since the beginning of the year, 12 international brands have left the Russian market, being replaced by 9 new ones.

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15:21; 06 November 2025 year
Изображение сгенерировал ИИ

© Изображение сгенерировал ИИ

During the period from January to September 2025, 12 international brands have left the Russian market, all of them representing the fashion segment, according to data from the consulting company NF Group, as reported by TASS. Three of these retailers adjusted their market presence strategy by maintaining online sales. During the same period, 9 new international brands entered the Russian market, including 3 from Italy, 2 from Turkey, 1 from Kazakhstan, 1 from China, 1 from Belarus, and 1 from the USA. It is reported that several more brands are expected to enter the market by the end of the current year.