In 2024, the volume of advertising in eRetal media increased 2.3 times.

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By the end of 2024, the volume of the online advertising market - eRetal-media amounted to 381 billion rubles, which is 2.3 times higher than in the previous year. This is reported by the publication with reference to the assessment of experts from the Association for the Development of Interactive Advertising (ARIR) href="https://www.vedomosti.ru/media/articles/2025/09/23/1141437-ernst-predrek-prevraschenie">"Известия".

At the same time, according to the Association of Communication Agencies of Russia (ACAR), the volume of advertising in traditional media amounted to 903.6 billion rubles. Year-on-year growth of 24%.

According to market experts, by the end of 2025, the volume of advertising budgets in e-com and retail media will reach 891 billion rubles and account for 47% of the total market. In traditional media, advertising volume growth is forecast at the level of 14%, up to 1 trillion rubles.