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In Russia, the blogosphere advertising market may reach 57 billion rubles.
15:12; 09 March 2025 year
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In 2025, the influencer marketing market may grow to 55-57 billion rubles, informs TASS with reference to a joint study by the Association of Bloggers and Agencies (ABA) and the online advertising management platform eLama.
Growth in comparison with 2024 may amount to 37%, taking into account inflation and the general economic situation in the country. Last year, the advertising market of the blogosphere was at the level of 44 billion rubles.
The calculations used data from a survey of advertisers and ABA participants, an assessment of the dynamics of development and the position of both Russian and foreign social platforms on the market, as well as classical economic markers.
According to advertising analysts, almost every third advertiser uses advertising from bloggers. One third of the advertisers surveyed plan to start using the influencer marketing tool in 2025 for the first time.
