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Manufacturers of Alpen Gold and Choco Pie sweets will raise prices to 14%
08:56; 25 August 2025 year
© изображение сгенерировал ИИ
Companies &Orion International Euro» (Orion brands; Choco Pie, Choco Boy) and «Mondelez Rus» (Russian legal entity Mondelez International; brands Alpen Gold, 7Days, Alpen Gold, Oreo, Milka) has sent notifications to retailers about the increase in purchase prices from September 1. This is reported with a link to the relevant letters. «Kommersant».
Thus, Orion International Euro plans to increase prices for a number of products by 5.7%, and Mondelis Rus by 2.3% and 14.3%.. The most significant price increases will be for Alpen Gold chocolate and 7th Days croissants (9-12%), and Barney the Bear sponge cake (9.9%). According to market participants, in 2025, these manufacturers have already conducted several rounds of price increases, the purchase price increased by an average of 30 to 40%. The price increase was explained by an increase in the cost of the confectionery industry.Rising prices are holding back the growth of sweets consumption in Russia. According to Nielsen, natural confectionery retail sales increased by 0.5% from July 2024 to June 2025 compared to the previous 12 months. The growth is shown by cookies, chocolate-covered waffles, non-chocolate candies, and so on. Sales of chocolate bars fell by 11.6% in 12 months, loose chocolates lost 6.7%, and curly chocolate lost 4%. NTech says that in the period from December 2024 to May 2025, the demand for chocolate fell by 11% in physical terms, although the cookie category added 8%, and fresh cakes - 14%. Interest in flour products decreased by 1%.
According to Rosstat, the average retail price of chocolate increased by 30.8% over the year, by July it reached 1.47 thousand rubles per kg, chocolates with natural additives increased in price by 12%, to 1.02 thousand rubles per kg, cupcakes - by 14.4%, to 456.4 rubles per kg, cookies - by 10.6%, up to 303 rubles per kg. In general, chocolate production in Russia increased by 25% over the year, while sales decreased by 11%.
