The Russian entertainment market will double by 2029 and reach 2 trillion rubles.

11:05; 25 April 2025 year

The Russian entertainment market will double by 2029 and reach 2 trillion rubles. The streaming segment is developing particularly rapidly, and its volume will increase by 25-30% to 210-215 billion rubles by the end of the year.Olga Filipuk, head of Yandex Fantech, told Forbes about this in her first interview after her appointment.

The growth is driven by the digitalization of content, increasing the availability of entertainment and the ability of the population to pay. There is an increase in content localization.

The main directions of development are the expansion of online entertainment, the development of immersive technologies, the emergence of new formats for interacting with content, platform integration and the growth of local production.

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