The volume of the Internet advertising market has grown by 53 over the year.%

12:32; 17 April 2025 year

By the end of 2024, the Russian interactive advertising and online promotion market grew to 1.236 trillion rubles, which is 53% higher than the previous year. This is reported by the Association for the Development of Interactive Advertising.

The volume of investments grew in all directions:

- in performance advertising - by 24%, to 437.7 billion rubles,

- in brand advertising - by 23%, up to 32 billion rubles,

- advertising from influencers - by 161%, to 47 billion rubles,

- E-Retail Media Ad - by 133%, to 381 billion rubles,

- advertising in messengers - by 50%, up to 30 billion rubles,

- rubric advertising - by 36%, to 190 billion rubles,

- advertising from mobile operators - by 17%, up to 35 billion rubles,

- audio advertising - by 6%, to 0.79 billion rubles,

gt;- in other types of innovative advertising (advertising in online games and game broadcasts, e-mail marketing and other marketing tools) - by 25%, to 9.3 billion rubles.

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