Outdoor Advertising Market Growth to Reach 10% in 2025

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The growth of the Russian outdoor advertising market by the end of 2025 is expected to reach 10%, amounting to 105-109 billion rubles, according to data from market participants, as reported by "Kommersant".

The largest advertisers in outdoor advertising this year were marketplaces (RWB and Ozon), ecosystems and banks ("Sber", VTB, Alfa-Bank). The top 10 sectors of advertisers also included trade, finance, real estate development, media, clothing and footwear.

At the same time, there is a trend towards a slowdown in growth rates in the market. In 2024, the growth rate was 45%. It is expected that in 2026, the market will also be restrained by an increase in tax burden and a reduction in consumer demand.

Overall, according to experts, Russia maintains its status as one of the world leaders in the level of digitalization of outdoor advertising. Digital outdoor advertising accounts for about three-quarters of outdoor advertising budgets.