The first is the first to launch a project to develop a culture of hospitality

© Марина Скокова, генеральный директор, Метрополь и Антонина Загудаева, исполнительный директор, СберПервый; Автор фото: Валерия Ходос

First continues to improve the quality of service for premium customers and launches the Academy of Hospitality — a unique educational platform for office staff and personal managers. The project will bring the customer care service to a new level.
 
In the modern world, not only the quality of service is important, but also the emotions that it causes. It is the level of staff training that determines the quality of service and, ultimately, customer satisfaction and the degree of their loyalty. This is a key factor in business success, and the First Savings Bank, which has been the best bank for wealthy clients according to Frank RG for three years in a row, once again confirms its status as a pioneer and leader. The Hospitality Academy was created specifically for employees to help them develop the necessary skills and introduce them to the best practices of working with clients. The training program is designed to cover all aspects of the service, from the basics to advanced communication techniques.
 
«The First — is not just a bank, but a whole philosophy of customer care. After all, in our work, the main vector is human-centricity. Our team works daily to make every guest feel special. Therefore, we strive not only to meet the needs of our guests, but also to exceed their expectations. Inspired by this experience, we are proud to present the Academy of Hospitality. Here we introduce employees to the best practices that exist on the market," comments Antonina Zagudaeva, Executive Director of the First One, curator of this project and leader of service development.
 
The leaders of the hospitality industry — top managers of leading hotels, inns and resorts are involved in the project as speakers. Art and film critics will tell in simple language about architecture, painting, literature, cinema, music, help develop a sense of beauty and enrich knowledge in this field. All this will create an impressive experience for clients to communicate and solve their problems in all spheres of life.

A high service culture — is not only a matter of corporate ethics, but also the key to success for any business. It is planned that the Academy of Hospitality will become a place where professionals will first be able to share experiences, gain new knowledge and inspiration for the introduction of innovative approaches in their work.