Going out for export: there is a demand for everything unique

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The business journal completes a series of articles for and about exporters.
We made these materials for those who are at the start: thinking about launching export activities, but are afraid they are not ripe or do not know where to start. We asked those who are already there, in foreign markets, what is important for a novice exporter to understand in order to make fewer mistakes, who to rely on and where to look for help, answers to questions, of which there will be many.

Levon Grigoryan, Deputy General Director for Business Development and Innovation Management, Total Vision Company

 
We develop professional virtual and augmented reality systems for special needs such as medicine, education, scientific research and so on. At the forum «Made in Russia» we present a medical device, a visual field analyzer — perimeter. It analyzes the condition of the retina and makes it possible to diagnose ophthalmological and neurological diseases such as glaucoma, retinal detachment, brain damage and some others. As soon as we receive all the necessary documents, we will start exporting, and we have already signed a cooperation agreement with the BRICS of India. We believe that this device has a great export potential.

There are no commercially available portable, mobile devices with similar parameters in the world yet. It is especially pleasant to note that this is a completely Russian product. The chips are from China, Taiwan, the rest is their own, development, components, production. As soon as we receive the Registration certificate, we will begin serial production in Zelenograd. The device is so important that in Russia the perimeter is included in the list of mandatory equipment for equipping an ophthalmology room. We hope that there will be demand for it in the world due to its uniqueness.