The developer explained how the Networks of those who die in captivity of eternal time pressure are tightened

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According to Datareportal, We Are Social and Meltwater, at the beginning of 2024, the number of social media users in Russia reached 106 million people. This is more than 73% of the total population of the country.

Waking up, every second Russian immediately logs into a social network. Some to check the messages, some to post a new post.

What is the phenomenon of social networks? Is it based on cheap joy or all-encompassing power? The BUSINESS MAGAZINE was looking for answers to the questions together with Nikita Kocherzhenko, the developer of the Russian operating system. The expert suggests that we consider the phenomenon of social networks from two sides: from the point of view of business and biology.

«Social networks — it is rather an electronic simulator that will provoke the release of the hormones of joy, stress, inspiration, excitement necessary for everyone and make us more satisfied and happy. Let it be for a moment. Social networks create addiction in people, because this is the only way to please your body, and regularly and very cheaply, says Nikita Kocherzhenko.

Read the full version of the material "Man and Business in social networks" on our website soon.