A fee of 3% of advertising revenue will be introduced for online media and Telegram bloggers

08:56; 18 November 2024 year

Details of the bill providing for the introduction of a fee for distributors of advertising on the Internet have become known. This is reported by "Kommersant"/a> with reference to the draft document prepared for consideration by the State Duma.

According to the document, the obligation to pay the fee will be imposed on all distributors of online advertising, including advertising system operators, advertising agencies, as well as Internet media and owners of Internet sites where advertising is placed. The exception is the federal television and radio channels included in the first and second multiplexes.

It is assumed that the amount of deductions to the federal budget will amount to 3% of the quarterly income received from the distribution of advertising on the Internet. The changes are due to take effect in 2025. Due to the deductions received, the authorities will develop and support the development of domestic software and software.

The payment of the fee will be controlled through the current mechanism - advertising labeling, supervised by Roskomnadzor. The Agency will also monitor the completeness and timeliness of the payment of new deductions. It is noted that in the first half of 2024, advertisers spent 381 billion rubles on Internet promotion, which is 50% higher than the same period last year.