The Russian fashion market is facing a demand crisis

18:57; 19 July 2025 year

Analysts recorded a decrease in consumer activity in the clothing and footwear segment in the first half of 2025, informs Kommersant.

According to the research, the attendance of fashion stores decreased by 6% in Russia and by 9% in Moscow (Focus Technologies), the number of purchases decreased by 7% (Check Index of the OFD Platform), and the revenue of retailers fell by 15-20% (Fashion Consulting Group). Offline sales decreased by 16%.

The main causes of the crisis may be related to a change in consumer behavior, a reduction in inappropriate shopping trips, and a redistribution of expenses in favor of basic needs.

The climate factor could also have influenced the decrease in consumer activity. Abnormally warm winters, cold springs and late summers have repeatedly forced Russians to review their wardrobes and postpone purchases.

Experts note that the most difficult situation is in the middle price segment. Some players record a drop in sales of up to 50%.

Retailers prefer to get out of the situation through collaborations and capsule collections, personalized offers and the development of various new strategies.The current trend is expected to continue until the end of the year. The crisis may lead to a reformatting of the market: reduction of retail space, mergers of networks and the emergence of new hybrid formats.

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